Google Business Profile for Roofers: 9 Optimizations That Move Rankings

Every year, Whitespark surveys 47 of the top local SEO experts in the industry and asks them to score 187 individual ranking factors. The 2026 edition just came out, and the results are unambiguous: 8 of the top 10 factors driving Local Pack and Maps rankings come directly from your Google Business Profile. Not your […]

How to Get More Roofing Leads That Actually Convert

You’re not short on roofing leads. You’re short on closed jobs. If you’ve spent money on roofing contractor lead generation — Google Ads, a lead aggregator, a new website — and the leads are coming in but the phone tag drags on, the estimates don’t get booked, and half the “leads” turn out to be […]

How Long Does SEO Take for Roofing Contractors? An Honest Timeline

Ask most marketing agencies how long SEO takes, and you’ll get the same answer: “three to six months.” That number isn’t wrong, but it’s incomplete — and for roofing contractors specifically, it sets expectations that lead to disappointment and early exits right when results are about to come in. The honest answer is that SEO […]